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Case Study: Lead Sourcing & Email Automation for CAKE Technologies

March 23, 2017


CAKE Technologies, a London-based hospitality startup, had a dedicated team of sales people but 90% of their sales efforts were outbound initiatives. Finding and sourcing the right prospects was time consuming and costly – their team were spending 50% of their time searching the internet for contact information. The team were closing approximately 60% of all their meetings, but were not having enough meetings. They were lead staved.


Taskeater setup a team of 2 analysts to search for leads from a hit list of 3,500 targets the client provided. The analysts then found 2-3 prospects for each target company. Taskeater sat down with the client to really understand their business and came up with a killer 6-touch drip feed campaign. An automated email campaign was customized for each target and the system did the rest.


Dan Vanrenen

Dan Vanrenen

Managing Director of Taskeater and one of Taskeater's former clients. He has 16 years of sales experience, two boys and loves rugby.

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